The perception of the city of Boston and how its residents have treated African Americans in the past and even now for the most part hasn’t been in the least bit favorable.
Former Celtics greats Cedric Maxwell, Satch Sanders and Red Auerbach’s daughter Randy joined sports journalist, Ron Thomas, for the “Being a Black Celtic” panel. The consensus among the panel was that racism in Boston was no different from any other place and several members had their worst experiences outside of Boston.
Here are some of the highlights:
“This is the city of champions. We didn’t care about color,” said Maxwell. He also shared stories about how Larry Bird was a Brother in Arms and how Kevin Garnett and Bill Russell both shared the same sentiment about being received in Boston which was they really didn’t care what people thought of them.
Satch Sanders spoke on the difficulties it was for him trying to find a place to live downtown and the dreams the players had to make some good money. “I only wanted to make $20,000,” said Sanders. “We used to all sit around and think if we could only make $20,000 we’d have it made.”
Randy Auerbach made sure everyone knew her father’s approach to running the Celtics. “He wanted to win it was no hidden agendas. Loyalty was number one. There’s no loyalty now.”
“He hated injustice. [Racial incidents] left him with a very heavy heart.”
Last but not least Ron Thomas gave the black journalists’ view of those times and was excited to make his first trip to Fenway because in the 60’s and 70’s they didn’t feel they were welcomed there.
The State of the Black Sports Reporter panel featured a variety of print, television and online professionals. Mike Freeman (Bleacher Report), Carlton Thompson (MLB.com), Gary Washburn (Boston Globe), Shannon Cross (TV One) and Chris Broussard (ESPN), used their experiences rising through the ranks of journalism to advise and inspire up and coming members of the media to never give up on their passion to become the next great journalist. If the discussion had a theme it would be perseverance. The panel described their small beginnings interning, writing for school papers and covering local high school sports to break into the business and gain a wealth experience. In terms of being black in the industry, the panel explained that the obvious challenge of diversity will always be an issue so you have to perfect your craft and make yourself valuable to an outlet. Here are a few highlights from the esteemed group.
Mike Freeman: “Your mistakes are more amplified and your success is more diminished. As a result, use your allies to help advance in the industry and combat adversity.”
Carlton Thompson: “If you’re good and you’re working hard they’ll find you. So position yourself to be the BEST.” Align yourself with people that are going places. Your alliances are important to your success”
Gary Washburn: “Perseverance is the key to succeeding in this industry. This is a perception business and a judgmental business. Carry yourself as a professional. Be professional at ALL TIMES.”
Shannon Cross: “It’s never too late to go after whatever your passion is. And if you don’t know it’s never too late to figure it out. Even if you’re established in your career you’ve got to keep learning. Writing will get you far. Be safe is actually risky, so you might as well be fearless.”
Chris Broussard: “Sometimes you can be so focused on why you’re not on TV or at a huge paper, you may not be excelling where you’re at. Don’t worry about starting small. Sometimes it’s better because you get many experiences that can help in the future. Whatever you do don’t Despise Small Beginnings.”
The Sports Task Force is all about bringing in the next young journalists that will help our industry survive and thrive. The Mentor Breakfast brings seasoned professionals together with budding journalists.
At the start of the program attendees signed up to be paired with a likeminded professional who they can call on for career advice. Honoree Stuart Scott of ESPN accepted his achievement via a recorded response with his signature wit.
ESPN’s Jay Harris blessed the crowd with tales of his journey from a county kid to news man to sports anchor. Harris stressed that attendees should “Do You, but don’t forget the people who support you.”
Can’t decide if you want to go to the Sports Task Force Mentor Breakfast? Take a look at this story and you should have your decision. Listen to David Aldridge of Turner Sports tell the story of how the mentor breakfast worked for him and his mentee.
Thursday, July 31, 2014
7:30 a.m. – 9:00 a.m. Sports Mentorship Breakfast
I am delighted to tell you about my relationship with my mentee,Tiffany Greene.
Because I’m old now, I can’t remember the exact year we were paired at a mentorbreakfast. But Tiffany was just getting started out of FAMU, working out of Orlando for a local news station. She had so much enthusiasm about her work and so much potential. We hit it off right away. She wanted to build her career the right way, and she did, year after year, story after story. She cut pieces. She shot pieces. She did sideline reporting for high school football games. At the time, it seemed like grunt work that would lead nowhere to her. But she was learning how to be a professional reporter, and beginning to make contacts that would serve her well down the line.
There’s no handbook on how to be a mentor. I wanted to be a sounding board, shoulder to cry on and supporter of her dreams and goals. And as the years have gone on, Tiffany has blossomed into the reporter and person we both knew she could be. She did all the work; I just made a suggestion here or there. She’s gone up the ladder, from local to regional, and now national, doing play by play on college basketball for Fox Sports, while continuing to anchor and host for Bright House Sports in Florida. (She wants to do volleyball next!)
She’s also grown into a delightful, charming young woman, who’s getting married to her best friend in December. I’ll be there.
Whatever help I’ve provided for Tiffany over the years has been returned, tenfold. I’m so proud of her, and everything she’s become, and so excited about everything she’s going to become in the future!
1. I can’t find you on Google
Your don’t have to be popular like Michael Jordan or Michael Jackson, but you should be present enough on the web that I can easily find yourLinkedInprofile, content you have created, your Twitter account, or your personal web page just by typing your name into Google.
2. Your last tweet is from 2011
Don’t tell me you’re a digital guru if you haven’t tweeted in the last three years. You don’t have to have a million followers (though I’ll pay closer attention if you do), but you do need to be participating in the conversation on a regular basis by sharing other people’s content and staying current. A few tweets a week is enough; a month long lapse is unacceptable. I’d rather see you using one network well and not have accounts on the others, than have accounts everywhere and use none of them effectively.
3. Your public Facebook photos resemble “Frank the Tank”
Doing keg stands when you’re young is cool (believe it or not, I did a few back in the day) but there is literally no excuse for any of them to be in your public Facebook profile. Shirtless or bikini photos have no place in your public-facing profile on any network, so plan accordingly unless you’re applying to be Will Farrell’s stunt double; in which case, best of luck to you.
4. Your LinkedIn photo is a selfie LinkedIn is, by definition, a professional network. To that end, I think it’s fair to expect your photo there to be professional-looking. Do you need a glamour shot or Annie Leibovitz-quality image to get hired? Absolutely not. But you should be looking straight to the camera, show your entire face (emo, shadowy portraits are cool for Instagram but not for LinkedIn), and be appropriately sized for the channel.
5. The only number on your resume is your phone number
Marketing is no longer arts and crafts — you need to be measurable and efficient to succeed. As a result, if your resume doesn’t include a single quantifiable metric to show your accomplishments, you’re likely not going to be a good fit on a marketing team today.
6. You speak exclusively in business babble
Tell me what you’re doing and what you have done in a clear, concise manner — limit the business babble. No one wants to read about how you “leverage responsibilities to meaningfully impact the organization’s directional strategy.” Tell me what you marketed, sold or championed within your company and how it moved the needle — no gobbledygook required.
7. You haven’t written anything since college
Your writing sample should not be a college term paper. Now there are countless channels to publish your work, so whether you self-publish through LinkedIn, post to Medium, or just keep your own blog current, you should be able to provide a current work sample that doesn’t have your college professor’s edits all over it. Every single person on our marketing team does some form of content creation, so we need people who are exceptional and committed to publishing or producing content early and often.
8. You applied for 15 positions on our team
Being eager to join a company is a good thing; being desperate is not. Invest the time to craft a cover letter and resume tailored to the job you truly want rather than trying to boil the ocean by applying to dozens of jobs in the same category. Not sure which position is a fit based on your skill set? Shoot a quick clarifying email to the hiring manager or recruiter before applying: Doing so may help you choose the right fit based on your experience and interests.
9. You forget to use Ctrl + F
Everyone knows spelling errors are unacceptable, but it’s amazing to me how many cover letters we get addressed to the wrong people or referencing another local company instead of HubSpot. Finding the time to create 100 different cover letters is nearly impossible, but you should have tailored cover letters and resumes for the types of positions you are applying for and invest the time and energy to ensure the company name, hiring manager and position are correctly spelled and positioned throughout your application materials.
Job hunting is hard, so don’t make it harder that it has to be. Do yourself a favor and don’t give a company a reason not to hire you before you even get to the interview. Marketing has changed, adapt your job search strategy accordingly!
What do you perceive to be resume red flags? Tell us in the comments.